Originally Posted by
mcche171
Unfortunately it is a hard pill to swallow and im sure some of you will say im full of shit, but as an end user, but also in the trade, I see margins from factory to store. It is not a lie when i can honestly tell you that the ammo margins are the lowest of any product line in the outdoor industry and lowest they have ever been. The supply constraints out of Europe at the moment has lead to production limitations and massive demand. Then the US market going crazy has lead to a mentality where components made in the US stay in the US. They do not leave to go supply production units around the world. Also, when people say "Ukraine isnt having an impact" i can tell you it is. Not directly being used in the fighting, but neighbours stockpilling incase things get out of hand. The next big one is freight. Thankfully it is coming down, but is still 150-200% than what was being charged pre covid. A store owner was saying the other day that ammo is the worst product to stock from a returns stand point, but at the end of the day, it brings customers into the store who hopefully may pick something else up once there.