Try get them side by side . My local was good and got the zeiss in for me and already had the swaros in stock and we went out and gave them a good test on dark mid day and sun up. The retailers eyes preferred the zeiss and mine the swaros. Found them for me ever so clearer colourful and brighter. The big thing for me was with the swaro I had clarity over 90% of the focus wheel and the zeiss maybe 10 to 15% but that's my eyes .
The focus wheel on the zeiss is as reviews say no where near enough resistance and is easily bumped which to me was a problem only have clarity in such a we range of an easy to bump dial .
Zeiss you can store 9 loads in the binos
Swaro only 3
Both give you an moa or mils read out depending on your settings
I didnt try the new Leicas .
Glass is very personalized and I'd try look threw both when spending that sort of money
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