Greetings @Kimber 7mm-08,
The info that @Shamus_ posted on the reticle is most interesting. The mrad based reticle can be used for for identifying shots that are within the point blank range that can be taken without ranging by bracketing the animal with the reticle. I assume that the blurb had been put out for the US market due to mis spelling metre and more surprisingly getting mil and milliradians (mrad) scrambled. It appears that the scope is in milliradians, 100mm at 100 metres rather than mils, 98mm at 100 metres. A small difference perhaps but a difference none the less.
Regards Grandpamac.
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