That is illegal in NZ. It’s called Resale Price Maintenance. It is a breach of the law if supplier of goods:
- Specifies a price (they can recommend only)
- Takes certain action to enforce that specified price. (Eg Threatens to stop supply or increase wholesale prices)
https://comcom.govt.nz/business/avoi...ce-maintenance
No doubt it occurs because most are too scared to expose it as it’ll possibly affect their livelihood.
I’ll never forget a conversation with a large retail store manager, he was complaining about Giles undercutting them all the time and how they had all these overheads and it wasn’t fair blah blah blah, absolute bollocks. Giles was providing the same quality of service that they were, and if he could do it for cheaper then too bad.
Large retailers may complain that they have large overheads and small retailers that have less overheads are undercutting their prices, but that’s business, and also tough shit.
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