I watch a bit of NZ-based YouTube hunting and put myself in the still young (but probably too cynical) category. I am well aware that all the flash gear being used is nice-to-have rather than must-have. Every single game animal I've ever taken was with a second-hand rifle that cost under $800, paired with scopes ranging between $250 and $500 new.
I think young people are very aware of social media marketing and can spot a paid partnership from a mile off. Having grown up with the internet I'd say we are less prone to online foolery than the oldies.
I'd say that only now after a few years of actively hunting and shooting on the cheap, I may have reached the point where spending a bit of money on a nicer scope, quality binos and a range finder might benefit me. As for my cheap rifles, they shoot perfectly well and don't see why they would need replacement. For a brand new shooter, I agree with your point that it's unnecessary to spend big money.
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