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You mean the dumbest business tactic ever?? The "I'm going to make less money than all of my competitors" approach?? Undercut everyone else and start a race to the bottom, piss off all your competitors and shoot yourself in the foot at the same time??
Making quality product costs money. NZ is a small market. Unless the guy is doing it for fun, then the setup and manufacturing costs have to be met somehow, otherwise they are toast before they even get going.
So many ways I could pick this statement apart ...
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