I completely understand being frustrated and overwhelmed with current advertising in general. Luckily, as a small start up, we don't have an advertising budget, and you have zero obligation to purchase this product.
Congratulations on taking an animal with open sights. That has absolutely nothing to do with our product, nor the data backed results that it can provide.
No one NEEDS this product. However, if you WANT to increase the precision of your rifle system without reloading, this a new option that provides you the opportunity.
No one NEEDS to run someone else's ideas and hard work through the dirt, but here you are, doing just that (I'd imagine because you have nothing better to do with your time.)
Just because you "feel" that optics, reloading, and bolt action rifles are a "gimmick" does not mean that the rest of the world feels the same way. I've killed numerous animals with archery equipment, does that mean all firearms are "gimmicky?"
I suppose it's up to you to draw the line where you see fit.
If you have no use for the product, feel free to enjoy your time elsewhere.
Thanks for the enlightening comments and inspirational stories.
-T1
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