Don't think it really matters, buy from your closest reatailer, we used to sell it at my old employer but there was bugger all margin in it and really not worth it from a retail point of view.
Dont be fooled about the "free topomap lite" its not free it comes on the units regardless but it is worth subscribing to the Birdseye for 12 months.
Download all the areas you hunt, may hunt one day and load them in to you unit then dont renew the subscription.
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