Thread: Brendan Coe

Previous editor of Rod and Rifle.
I didn't always agree with him but he's been around in hunting circles for a long time.

Brendan published my first sika stag article in 1981. I found Brendan consistent with his editorial pieces and it was great to have another NZ Hunting magazine out there. My first article was presented type written! How times have changed. RIP Brendan.

Thats Bren in the middle in Rangi Hut about55 years ago.

Hunted with him a lot before we all started getting married. RIP mate.
A rare photo because very few of mine came out.

Worked with him for many years, always good for a chat on the phone

RIP mate

RIP Brendan.
Through SCI NZ Chapter I had one or two dealings with him. Good, straightforward guy to deal with. In print media he knew what he wanted and set a good standard. Always enjoyed our interactions.
Saddened to hear he has bowed out.

RIP Brendan, thank you for your contributions to our world of hunting & firearms.

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Met Brendon on a Molesworth Goose Hunt many years ago. Was an interesting guy to talk to. Rod and Rifle magazine was a great publication while he was editor. RIP man.

Hunt easy now old chap,may the hills be rolling and the breeze forever in your face.

Quite a pioneer was Brendan Coe. He wasn’t just the editor of R&R he owned and started the publication. He had one of the biggest duck and geese call collections in NZ. He was a man who liked fine things. A very articulate man who did much for hunters and shooters in NZ. Thanks Brendan.

Taught me how to fly fish, sold me my first rifle (Husky 98 30-06) and showed me and my brother how to reload. A good supporter of young people getting into hunting and fishing. RIP Brendan

Very committed to hunting. His book on his fav hunting station before it was sold to the Czech man is a tribute to his passion of the outdoors. Remember chatting to him about Ray Tinsley an ex Hutt bloke also and how passionate Tinsley was which lead him moving to the SI to be closer to his hunting grounds in Fiordland. I asked what was different to him...*his reply "I WAS NOT AS BRAVE AS TINSLEY TO FOLLOW MY DREAMS"

One of the disappearing era of genuinely good blokes.

RIP sir

His wife said 3 ducks landed on their lawn. She wondered if they were there for revenge.

Originally Posted by Brian

His wife said 3 ducks landed on their lawn. She wondered if they were there for revenge.

Or as a nod of respect.

Brendan, a passionate hunter and duck shooter, combined his love for the outdoors with his printing expertise to launch Rod&Rifle magazine in 1980. From the outset, the magazine set a new standard for hunting publications in New Zealand, quickly gaining traction among enthusiasts. It featured a rich mix of content—hunting, bird shooting, sea and trout fishing, product reviews, and firearm articles from respected contributors like Graham Henry. For many readers, Rod&Rifle was more than a magazine; it was the spark that ignited their lifelong hunting journeys.

Over the years, Brendan became a mentor to countless aspiring writers. He generously shared his knowledge, offering guidance on crafting compelling articles and selecting the right photographs to bring stories to life. Many of those he mentored became regular contributors to Rod&Rifle and other publications, with some even going on to publish their own books. Though he retired from publishing in 2014 and sold the magazine, Brendan remained a quiet champion behind the scenes, helping authors bring their hunting tales to life in print.

Affectionately known as “The Ed,” Brendan was not only a visionary editor but also a cherished friend and mentor to me for over three decades. His legacy lives on in the pages of the magazine and in the hearts of those he inspired.

Rest in peace, Ed.