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Many years ago Leupold used to state the "actual" magnification of their scopes. ie a 3-9 by 40 may have had an actual magnification of 3.6x-8.2x.
Don't think they do this anymore and it makes me...

+1. Once you get over about 3x you FOV diminishes to a point where it makes it difficult at close range. I own a 3-15 and a 3.5-10 on my centrefires as as a compromise between magnification and size...