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FYI, flicked on to this yesterday... good to see a company actively looking at ways to reduce hunting accidents. Along way to go, but its a start.

New Zealand business start-up Hunter Safety Lab...

Apparently deer can see blue/purple very well?

I wear the polos/t-shirts similar to this for work, occasionally wear them while hunting too... don't spook the deer too much. Once you wear them in they are not as bright, rather be seen than dead....