Thread: How important is die quality?

The advice you were given at the sports shop was actually this:-
"we don't make much profit on a $60 die set but the profit from this $300 set will almost pay my wages for the day. I don't think you know any better so I'm going to push it on you."

As the others have said Lee dies are fine and if you are happy to order online locally, Julian at Workshop Innovation is easy to deal with and prompt at sending things out.