Thread: NEW Hornady A-Tip bullets

Originally Posted by chainsaw

watching the Hornady video clip about this new development in bullet design/construction I was torn between two thoughts
1, great commitment to investment in innovation & development based on good engineering and science
2, marketing hype & BS. (sequential bullet packaging ... and we dont even clean them)

When they come out in a decent calibre I might try them.

Whether you choose to buy in to the red tip or alloy tip or not, and for sure you are paying a premium to do so, Hornady has totally outplayed Sierra in the last 2 to 3 years. A proper shafting.

Successful global companies have always had strong marketing with carefully coordinated messaging, clearly segmented products, with a premium range with flashy packaging commanding a premium price. Hornady has aced all of this and more. The market's broad acceptance of the ELD products has been very impressive. Unmelty tips, and doppler radar, two things simple blokes like me weren't talking about three years ago. Now we're experts! And it helps that Hornady products simply work as advertised.

Sierra on the other hand have fucked up their website, their GameChanger launch, the messaging about twist rates, the availability of their traditional bullet range (seen by many overseas as a cynical way to get people to buy overpriced GameChangers), their load data app, plus they have published a shit load of contradictory techy stuff about their new bullets that has pissed off lots of their traditional customers (like me).

Just you watch, these new A-Tips will be phenomenally successful.