Marketing & dare I say it, influencers are the key to the success of any gun, rifle or cartridges.
The sales of 270 Winchester boomed while writer Jack O’Conner (influencer…wasn’t a thing in the 50s-60s!) sung its praises, now the 270 is on the wane, then hello the 6.8 Western is introduced…how long does this cartridge last?
The 284 Winchester introduced in the early 60s, didn’t take off, now the 7mm bullets are popular the 284 shows up again.
5mm Rem Magnum failed, 17 HMR was a winner because of marketing, what’s happened the 22 magnum as a result?
As stated previously, the art of reinventing the wheel & marketing it as something new.
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