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http://terminatorproducts.co.nz/
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You're entirely right, if the overheads are higher than the competition and you can't define a point of difference apart from price - welcome to not being in business. Controlling the sale price is not advantages for smaller industries like firearms, as some retailers with lower margins are really happy with the arrangement for the obvious reason (more profit) and others find that it's not worth carrying the product as they don't make anything to pay the overheads. All that achieves is for people that are otherwise tactile shoppers (happy to go to a shop and poke the product), you've forced them to shop online and Google is very very good at showing the lowest prices and the best deals which come from overseas. Everyone loses including the agent...
I do feel for retailers in some malls and CDB's though, the landowners are asking ridiculous money for store front rentals and also wanting turnover percentage and other clawbacks, which is resulting in a LOT of retailers either not renewing leases and shutting, not renewing leases and shifting elsewhere or going straight out of business and shutting completely. This means that there is a lot more pressure on the remaining outfits in that area as there are fewer shops open dragging in the foot traffic.
Ah roger that.
Mate, it’s not illegal behaviour if you do it the right way. You change the business model slightly, that all.
Don’t get me wrong I like a deal but sometimes you have to decide if full ticket pricing is worth it.
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