The technical term for that is "shrinkflation" and while someone is temporarily attaining capital in terms of dollars, they are simultaneously destroying capital (the brand)
Which has been business 101 for decades, though we appear to have run out of value to strip and have borrowed against brands while gutting them.
Not capitalism to speak of. Capitalism will be along shortly to clean up the mess.
A free trade agreement with cleptomaniac communist reverse engineers is flat out the nuttiest piece of foreign policy anyone ever came up with.
The quality in a scope can't be copied. You need to be able to run a company of artisans and that is a cultural issue. NZ could not make them either. Think Remlin.
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