^ Put yourself in the consumers shoes and see if your assertions about it being a small market still hold water. I bet they dont.
I just wish retailers would stop focussing on the gst issue and start focussing on their fucking terrible service levels. This is a generalisation as there are 'some' good ones out there, but they are few and far between.
If you look into the businesses that not only didnt tank, but actually grew during the GFC you will notice they ALL had one thing in common. A seriously good service offer that their customer percieved as valuable. I'll say again. That their customers percieved as valuable.
Awesome service will trump cheap deals.
But if they want to rape me on price AND treat me like shit because of some misdirected sense of entitlement, then they deserve to go bankrupt. And good riddance!!!
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