To be a top shooter you have to have a lot of "belief" in your abilities, probably 90%+ of what they do is in the top 2" (of their brain) and 10% equipment. If you look at the books written by the likes of Olympic coaches they focus primarily on what might be called "mental preparation", usually their books have a pretty slim section on technique and less on equipment. Pretty much the same in the top rowing primers.
So their approach to ammo is more about belief rather than science. Because they do use the very best barrels, projectiles and loading gear it works. All Hornardy ( and Litz too, although he is smart enough not to shit stir and rock the boat - thanks @akaroa1 ) are providing an absolutely science based approach. None of the node based theories have been able to be proven out by scientific method - yet that I'm aware of.
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