The aim for me is consistency, and enjoyment. I have full control over what components I choose and what I want to achieve. I can custom tailor rounds to meet certain requirements, whether that be speed, accuracy, effective killing at close or longer distances, or all of them combined. Nothing beats pulling off a difficult kill on a domestic beast with ammunition that you have custom made for that exact situation.
I like to tinker, and reloading is taking my love of hunting to a higher technical level. Also it can become a good social activity when you start doing loading sessions with mates.
I believe my costs are the same as buying factory ammo but I am shooting 2x as many rounds. This becomes even more true when you are loading for multiple calibres, as the cost is spread through them all.
I can load super flashy ammo for the same cost as basic factory ammo, and for the likes of some rifles, I can load accurate, functional ammo for half the cost of factory.
Most of all I find it fun, challenging (at times) and relaxing.
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