Liking purely for this phraseif Remington reintroduced the .222 today.......it would have the same problem.....its at the very end of whats allowed on public land,you need to be a very good shot to get the best out of it,or indeed any benifit over 10 other cartridges of SIMILAR nature.
unless the range is right in its sweet spot that 10 other cartridge number can well be doubled or even tripled
in short its a Neitch market.....
if your a bush hunter you arent going to sell your .308 to buy one
if your a farmland hunter and usually dont shoot past 600 yards your not going to sell your (insert cartridge of choice here) to buy one
if your a Father getting your kids into shooting and want one rifle you both can use..you wont buy one
if your recoil sensitive you wont buy one
if you like ammunition to cost less than $4 a round you wont buy one
if your into long range slaying of animals and you have perfected your art with your (insert calibre here) custom build that cost you the equivilent of house deposit to build...your unlikely to sell it a huge loss in order to buy new skid on the jock to then go out and relearn it all again..in saying that,THIS IS ITS MARKET
if you have $$$$$ to burn and the urge to scratch the itch and have something different better than your mates one..you might buy one
not my cuppa tea...maybe its yours???
new skid on the jock
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