I agree with this line in particular. I think the advent of "what the pro's use" graphs/data in relation to PRS does wonders for making everyone think that a particular item or brand is the best and must-have.
IMO it goes something like this -
Supplier sponsors good shooters with equipment.
Good shooter wins due to skill - not equipment. Good shooter would have won whether you gave him a 6.5x55, .243, .6.5cm, a vortex, a leupold, a bushnell, a proof barrel or a krieger barrel etc etc. (assuming item is at least of a reasonably high quality and works properly)
People see skillful shooter winning with that equipment so they buy it as well thinking it will make them a better shooter & the winner won because of his equipment and not skill.
Suddenly PRS blog shows that 30% of shooters are using "x" caliber, barrel brand, optic or whatever and now its viewed as the best due to the most shooters using it.
This is just my opinion obviously but all it needs to mix it up is a skillful shooter to be given, or buy a different product, win a couple of matches (due to skill) and the sheep will follow. The % of shooters using it goes up, and away it snowballs.
Don't get me wrong many of these products have advantages, but there is no denying the impact that such "data" has on perceptions.
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