Thread: New Ute Dilemma

Originally Posted by Dicko

In Australia Toyota offer incredible fleet discounts. They try to own that market and their product fits well.

In the civi market and total sales of units, Ranger is beating Hilux and Isuzu is a distant third.

All round disc brakes, ride quality and tech package is way ahead in the ford. Hilux isn’t a bad truck, just an old truck.
Remembering that 95% of blokes use them like Thar, mostly blacktop, a bit of gravel and beach or paddock. Not like a miner does.

Yup, last year was first year the Ranger beat the Hilux for seven years.

And the reason is because the suburban guys are buying them for the bling look. Ford made a big effort to align the look of the Ranger with the big American pick ups and they did a good job because to the average bling oriented driver it looks pretty mean compared to anything else.