Post a photo or two of the water and we will tell you how to fish it - Fast runs into drop offs, cast upstream with a Mepps or Veltec retieved fast, slower water cast across and down with a Rapala.
Use the correct retrieve speed relative to the water speed so that the lure looks lifelike. Softbaits are not easy to master, they need to be retrieved with gentle raising and lowering jerks and pauses not cast and retrieve like a Toby or Zeddy. A Black Magic jellybean with splitshot beats a softbait
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