Exactly! The speal on the tip deforming and altering the bc could well be the case, but honestly what a load of marketing whoha, Hornady knows their bullets are quite a bit cheaper than some of the opposition, and what a great way of justifying ramping the price up. As soon as i heard them talking about how complex the new bullets are to make, i thought "here we go i'm starting to feel like im being conditioned for a reaming on price here".
The whole video reeks of typical yankie infomercial.
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