I think a good question to ask, is would the brand of optic still be popular, or even still in business if it didn't offer such a warranty?
The amount of problem vortex's around I dont think they would be in business if they didn't offer such an unconditional warranty. Now they have a reputation for a good warranty. Without it they would just have a reputation for unreliability. Whereas the likes of leupold, nightforce, s&b, steiner etc would probably still be at the top of the game even if they offered no warranty whatsoever.
When warranty is the crutch keeping a brand up, I think there could be better choices.




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