For me the biggest thing is the after sales service / repairs.
Its no good having the best gear if when it breaks (its electronic remember) it take months and cost megabucks to repair.
Most dealers are very good at promises I have found but quick to pass the buck to the importer/service company, or flee if necessary leaving you holding the results.
I see this from both sides to having worked for an equipment importer for over 20 years.
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