I buy local, what is locally made, or where I have expectations of requiring service/support.
I accept where I buy, say ex AliExpress, I’m buying budget, and my expectations of quality or support are as low as the price.
There are some NZ retailers who’ve done the hard yards, have sourced ex China and identified the quality/reliable suppliers, and I’ll use them with the knowledge of their obligations to me under the fair trading act etc. I willingly pay a reasonable premium to support their efforts.
I will not use a retailer who is incapable of recognising my loyalty to him/her is a per-purchase decision; equally I do not feel upset if I’ve paid a little more to a NZ retailer who provides knowledge, support and a smile when I choose to buy from them.
I have no doubt some storefront retailers are going to feel the bite of their customer base becoming more ‘alternative-supplier’ conscious. They will need to not only match, but exceed the online experience their overseas counterparts offer
I recently purchased ex USA via Cavells for a product I couldn’t source locally. A number of NZ businesses could learn a lot from looking at such websites and ease of purchase.
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